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Health & Fitness
We write about how the body works: movement, recovery, habits. No fluff — only what's backed by research
Science
10,000 Steps a Day: Science or Marketing?
The number 10,000 came from a Japanese pedometer ad in 1965 — but over the past 20 years, dozens of major studies have confirmed it works. We break down the best research
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Why streaks work: the psychology of habits
How streak mechanics turn one-off efforts into lasting habits — and why it matters more than willpower