A quick word on each

FitStars is a Russian subscription to home video workouts, running since 2017. It's a big library: hundreds of programs and thousands of standalone workouts of 15–45 minutes — strength, yoga, pilates, cardio, stretching, plus nutrition courses. You open the app and pick what to do today yourself. According to the service itself, the library holds hundreds of programs and thousands of standalone workouts, and you can train from your phone or your TV. It's basically the familiar "fitness Netflix" format: a huge selection of content by subscription that you consume at your own pace, with no schedule at all.

ademi is a Kazakhstani online marathon of home workouts for women, made by the 1Fit team. It's not a library — it's a flow: every month a new group moves along a shared schedule with a meal plan, a chat, and a coach. Less choice, but more structure and support. In short, it's "a giant catalog" versus "being led by the hand."

3000+
workouts in the FitStars library
1 990 ₸
ademi per month, at time of publishing
7 дней
free in ademi

Where FitStars is stronger

Let's be honest: FitStars has things a marathon simply can't have by definition. And for some people, those are exactly what tips the scale. It's a mature product with its own history and a large audience, so pretending it has no upsides would be dishonest — the only question is whether its strengths line up with what you specifically need.

  • Volume — hundreds of programs and thousands of workouts for any mood, level, and type of load.
  • A "forever" option — FitStars sometimes offers a one-time plan with lifetime access, which pays off over the long haul.
  • Many devices — phone, website, and Smart TV, handy for working out in front of the television.
  • For everyone — it suits men and women alike, with no tie to gender.
  • Freedom of schedule — no timetable and no flows, you train whenever you want.

Where ademi is stronger

ademi wins not on quantity but on guidance and being "local." Prices in tenge, Kazakh and Russian language, a menu built around local groceries, a focus on women, and — most importantly — live support: a coach and a group you'd feel awkward skipping in front of. Plus the first week is free and the monthly price is noticeably lower. Here you don't have to decide anything yourself: the month's program is already put together, your nutrition is calculated to your own target, and if something is unclear, there's someone to ask. For a beginner who gets lost in a big catalog, that is the main value.

Why a "huge library" isn't a guarantee of results

It sounds paradoxical, but more content doesn't mean better results. The main problem with home programs isn't a shortage of videos — it's that people quit. And here the size of the catalog doesn't help: you can buy access to thousands of workouts and never finish a single one. The money you paid for the subscription doesn't train anything on its own — only what you actually do, week after week, works.

Journal of Medical Internet Research, 2005
The "Law of Attrition": quitting is the norm for online programs
A classic paper showed that mass drop-off is typical for digital health programs: most people stop using the service long before they see results. The takeaway is simple — retention matters more than the size of the library.

So what keeps people in? Engagement. The more actively a person really uses a program, the better the result — and that's exactly why structure, a schedule, and support work better than endless choice, in which it's easy to get lost and put things off until tomorrow. When you have a thousand workouts in front of you and not a single deadline, it's very easy to scroll the catalog instead of training. A flow with a fixed start and a group removes that trap: you don't choose among a hundred options, you simply do today's workout.

Journal of Medical Internet Research, 2019
The higher the engagement, the better the result
A review of digital health programs confirmed the pattern "the more you use it, the more effect you get": sustained engagement is linked to better outcomes. A format that nudges you to train regularly beats a format that simply gives you access to content.

A thousand workouts you never opened lose to the twelve you finished from start to end.

FitStars and ademi: a table

Let's bring the key differences into one place. Prices at both services depend on promotions and change from time to time, so always check the final figure at the moment of purchase.

FitStarsademi
Formatvideo libraryguided marathon
Country, languageRussia, RussianKazakhstan, Kaz+Rus
Pricefrom ~5 thousand ₽ for 3 moaround 1 990 ₸/mo
Free1 workout from a coursethe whole first week
Nutritionnutrition coursesa menu for every day
Supportnone, you train solocoach + flow group
For whomthose who guide themselveswomen who need structure
Any choice works better with steps

Whichever service you pick, add walking to your workouts: 7,000–10,000 steps a day is the base that strength training rests on. Workouts build your shape, steps keep you active every day.

So what should you choose

If you're self-driven, you like building your own program from a huge catalog, you train without reminders, and it's easier for you to pay in rubles — go with FitStars, especially if you take a look at the "forever" plan. If you're in Kazakhstan, prices in tenge and the Kazakh language are closer to you, you're a beginner, and a schedule, nutrition, and a coach's support matter to you — your option is ademi, and you can start with the free week. Put simply: FitStars is an all-you-can-eat gym where you're your own coach; ademi is a guide who leads you along the route. Both paths lead to fitness, but they call for a different temperament and a different kind of discipline.

Weak spots — honestly

With FitStars, users note surprises with auto-renewing subscriptions and loading that isn't always fast — read the billing terms carefully. ademi's downsides are different: it's a women-only format and it's a flow, not a bottomless library, so there's less freedom of choice, and you have to train along the month's shared rhythm. If today you want yoga, tomorrow boxing, and the day after nothing — a marathon will feel cramped. There's no perfect option — there's the one that fits your life, your temperament, and your budget better. That's why the most honest thing to do with both FitStars and ademi is simply to try them first, rather than choose by the description. And one more thing: when reading store reviews, remember that some of them may be paid — go by the free trial and your own feelings, not just the star rating. The living experience of the first week tells you more about a service than any ratings.

In short
  • FitStars is a big video library for self-driven people, with a "forever" access option and Smart TV support.
  • ademi is a guided marathon for women: a coach, nutrition, and a group, prices in tenge and the Kazakh language.
  • The size of the catalog doesn't guarantee results — consistency decides it, and it's easier to keep in a structured format.
  • FitStars is about freedom and volume, ademi is about guidance and a low barrier to entry.
  • Both work better paired with daily walking.

Frequently asked questions

Which is cheaper per month?

Usually ademi: around 1 990 ₸ a month versus FitStars plans in rubles. But FitStars sometimes has a one-time "forever" plan that pays off years ahead. Compare against your own horizon.

Is there a free period?

ademi gives you the whole first week free. FitStars has no full trial — it offers one free workout from a course and a refund under certain conditions.

Will it suit a man?

FitStars — yes, it's designed for everyone. ademi — no, it's a marathon specifically for women, with programs and nutrition built around women's goals.

Do you need equipment?

For both — no. In each one, the bulk of the workouts is built for training at home with your own body weight, at most a mat and a bit of space.

And what if I just want to be led?

Then ademi is closer: a schedule, a menu, and a coach take away the need to decide everything yourself. FitStars doesn't offer that kind of guidance.

How to try ademi

If the format with support feels closer to you from the description — start with the free week at ademi.fit and go through the first workouts of the flow. And to hold your shape between sessions, count your steps in the free Qozgal app: workouts deliver results, and daily walking locks them in and helps you burn more calories without extra effort. That way you get a simple, working combo: strength training at home by program plus activity every day.

Sources

  1. Eysenbach G. The Law of Attrition. J. Med. Internet Res., 2005. doi.org/10.2196/jmir.1376
  2. Engagement and outcomes in digital health interventions. J. Med. Internet Res., 2019. doi.org/10.2196/14343
  3. Schoeppe S. et al. Efficacy of apps for diet and physical activity. IJBNPA, 2016. Schoeppe et al., 2016
  4. Wing R., Jeffery R. Social support and weight loss. J. Consult. Clin. Psychol., 1999. Wing & Jeffery, 1999
  5. Paluch A. et al. Daily steps and all-cause mortality. Lancet Public Health, 2022. Paluch et al., 2022
  6. Official ademi website — the program, the plan, the free week. ademi.fit

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